How We Approach Projects
Collaboration is the bedrock of our approach. That being said, we’re not completely free-form in how we do it.
For us, it’s more beneficial to start with a fact-finding mission. First we talk to the client and learn just as much as we can about their endeavor. During this process, we’re excavating to uncover hidden treasures, aspects or assets that often go unnoticed by the client and those closest to the work.
Our outsider status gives us great vision, enabling us to see what others could easily miss or gloss over. After we’ve learned a great deal and gathered a few key perspectives, we meet up collectively and hone-in on the perceived challenges or complexities before us. We look at the market, the cultural landscape, and the competition, all the while knowing that innovation doesn’t come from doing what’s been done. We then start asking questions in a number of ways, allowing us to define what we’re going after with precision. From there, we brainstorm, ideate, and work in multiple modalities to find the extraordinary.
Meet our Team of Creatives
itBrand.co is built with a passionate team, geared towards driving you results.
Partner/Strategy & Consulting
Between launching small businesses, working for 17 years in Fortune 500 companies and managing $10 million+ accounts, Neha Shah has formidable experience in business development–and never stops learning. To her, clients are family. Neha believes that every client is special and deserves a unique, creative space. In her specialty of business development, sales and profitability, she tailors each tactic for every client’s unique needs.
When she isn’t working, you can find her painting, speaking an impressive six languages or reminiscing on her track and field days as a Division 1 NCAA athlete.
Director of Business Development
Gabe Estrada has over 23 total years of experience in print/digital advertising. Driven to push boundaries with technology and creativity, he left the agency he worked for in 2015 to join itBrand.co
In addition to dealing with both internal and external client communication, Daniel Sunkari creates much of itBrand’s written and social media content. As a writer, he seeks to create quality, helpful content that pushes boundaries and inspires others. Daniel is passionate about nonprofit public relations, and has worked with several local nonprofits on issues of student advocacy, mental health, youth development and domestic violence. He enjoys using his learned skills in public relations and communications to impact and benefit communities.
When he isn’t in the office, you can find him spending time with his friends, running or listening to the newest Hip-Hop album.
With interests in both design and development, Zach Mitchell knows how to bring ideas to life. While pursuing a degree in information systems from the University of Utah, he found a passion for building beautiful and modern applications. He believes all companies need a strong digital presence and has worked with startups, entrepreneurs, and marketing agencies to create products that positively reflect their brand. As a creative developer for itBrand, Zach finds simple solutions to complex problems. On every project, his goal is to leave users with the best first impression possible.
When he isn’t working, you can find him reading up on the latest development trends, building his own side projects, or traveling through Europe.
Social Media Manager
Randle Forcinel is creative in every sense of the word. She got her start as a content creator on social media, building her own brand. She has a strong customer service background with an emphasis in retail, fashion and merchandising. She has worked tirelessly to discover foolproof ways to boost your social media channels by gaining more followers, increasing engagement and ultimately unleashing your brands full potential. She has worked as a consultant to many micro influencers as well as small and large businesses including Nordstrom. Randle is dedicated to getting things done and above all, she always aims to provide the best service and result possible. She believes that every company is different and therefore truly deserves a uniquely creative approach to building their brand authentically.
When she’s not working, you can find her tinkering with her own social media profiles, trekking across the globe, soaking up the sun, screenwriting and spending quality time with her family and boyfriend.
Jessie Severin has spent her career fusing design, technology and business. She consistently helps clients craft an authentic, compelling customer experience, launch a variety of businesses, and collaborate with artists. She uses her wide knowledge base to help small businesses, nonprofits, startups and seasoned businesses solve their administrative and design problems.
When she isn’t working (rare), you can find her by the pool with a glass of rosé expounding on philosophy, or traveling around the country visiting friends and family.