News & Articles

A Four-Step Product Development Process

A Four-Step Product Development Process

Successful product development is challenging, but it is achievable. Your concept might be shortsighted, the design might be inefficient or the manufacturing process might not be optimized. But with a solid understanding of concept, design, materials and production — as well as a distinct attention to quality — you can engage in a successful product development process. Here, we’ve compiled four steps to optimizing your product development process!


The Value of Transactional Emails

The Value of Transactional Emails

It has been proven time and time again that customers who make a purchase once are vastly more inclined to do it again. Order confirmation and other transactional emails have incredible open rates, as they contain important messages regarding customer purchases. If you tailor your confirmation emails well, you can wield them to complement your brand, extend customer interaction and boost additional purchases.


Three Guidelines to Creating Meaningful Content

Three Guidelines to Creating Meaningful Content

In today’s fast-paced, message-filled world, everyone is in pursuit of valuable content. Individuals and businesses alike are constantly seeking to create the next “viral” form of content. Everyone wants content that sticks with our audience, impacts them and is readily shared. But how do we get here? Here are three guidelines to creating meaningful content.


Advertising on PractiScore

Advertising on PractiScore

itBrand.co is proud to announce that we are the official advertising agency for PractiScore! As the premier tool for scoring and match management around the country and world, advertising on PractiScore is an effective way to place yourself in front of competitive, practical shooters each and every day. As the agency for PractiScore, itBrand.co can help you in designing and placing lead-generating ads.


5 Characteristics of Great Strategic Partnership

5 Characteristics of Great Strategic Partnership

There’s no proven formula for a perfect partnership, but there are general qualities of great strategic partnerships that facilitate success. Here are a few!


What’s New in 2018?

What’s New in 2018?

We’re hungry for the new year. Our team is charged with fresh inspiration and catalytic strategies for collaboration. We’re expanding our vision, and are excited to connect, create and build in our favorite way: collaboration. And we’ve got some major projects to elevate the quality and strength of our partnerships.


Orange County Women's Sheriff's Department Shooting Team Logo & Tee

Orange County Women's Sheriff's Department Shooting Team Logo & Tee

When the opportunity came up to support our local ladies shooting team from the OC Sheriff's Department we jumped at the chance.


The Importance of Strategic Design

The Importance of Strategic Design

Design has assumed a much greater role in branding, marketing and the overall progress of companies today. If you spend any time around a design team or department, you’ll frequently hear the term “strategic design.”


5 Ways to Enhance Workplace Creativity

5 Ways to Enhance Workplace Creativity

Fostering a creative environment in your workplace has both immediate and long-term benefits. A creative environment improves team relationships, attracts top talent, and increases potential, productivity and profit. So inspiring creativity can be essential to your organization’s growth. Here, we’ve listed five ways you can increase creativity in your workplace.


5 Types of Content People Want

5 Types of Content People Want

Content marketing is a simple, yet crucial key to building relationships and brand identity. Without quality content, marketing is hopeless and relationships are difficult to maintain. So how do you curate and purpose the right content for your brand and audience? We’ve put together a few examples.


A Path to Holistic Web Development

A Path to Holistic Web Development

At itBrand.co, we’re dedicated to thinking beyond traditional web development and design. And we believe our approach can provide a helpful framework for you to approach the process well.


5 Tips for Excellent Branding

5 Tips for Excellent Branding

In a crowded world inundated with messages, breaking through the public screen and sculpting your brand can be a daunting task. So let’s talk branding: who are you?


Fall Updates @itBrand.co

Fall Updates @itBrand.co

Your partnership has forged an open space for us to pursue creative solutions and fresh ideas. Your collaboration has helped us evolve in rendering holistic brand development to a diverse breadth of clients. And your trust is the benchmark of our success.


Long Beach Draws Talented Creatives from Around the Country and the World.

Long Beach Draws Talented Creatives from Around the Country and the World.

What happens when a talented creative comes to Long Beach? Well if you’re at itBrand.co and she walks into your doors, you feel pretty lucky.


Want to Work with Creatives? Here's What you Need to Know

Want to Work with Creatives? Here's What you Need to Know

“Creatives” is also a noun used to describe people who spend the majority of their professional and oftentimes their personal lives creating something of artistic value, from visual art, to stunning websites, to music, to ideas and great copy for your brand. Creatives are creative professionals.


What You Need to Consider Before Signing up with Yelp or Angie’s List

What You Need to Consider Before Signing up with Yelp or Angie’s List

For entrepreneurs and small business owners, figuring out how, where, and when to advertise your business can take up lots of time, energy, and money. After doing the work you love, switching gears to come up with an advertising and marketing plan can be, well, tiring to say the least.


itBrand Goes To Launch Festival 2016

itBrand Goes To Launch Festival 2016

We’re downright amped anytime we’re connecting with visionary entrepreneurs and startups that are on the cutting edge of technology, creating the products and services that will build the future and improve our world. It’s what we live and breathe. So, naturally Launch Festival 2016 was a must.


Small Business Owners: Think You’ve Got Your Pulse on the Local Vibe?

Small Business Owners: Think You’ve Got Your Pulse on the Local Vibe?

Think you know all there is to know about your city? Think you’ve got the lowdown on just what will reach the locals and bring them to your door, website, or email inbox? Well no matter how well you know your city, or how long you’ve been living and working there, your instinctual knowledge just might be in need of a tune-up.


Is it Time to Rebrand Your Business?

Is it Time to Rebrand Your Business?

Many business owners and managers drag their feet when it comes to doing a full rebrand because they’re anxious about having to make so many changes that will impact the bottom line. Doing nothing is never the answer. Instead, talk to a few trusted friends and professionals who can look at your website, logo, marketing materials, signage and other elements of the brand.


Better Brainstorming: Asking the Right Kinds of Questions

Better Brainstorming: Asking the Right Kinds of Questions

By now most all of us are used to taking part in brainstorming sessions, getting the whole team together to facilitate new ideas, suggest solutions for particular challenges and, develop a vision for going forward. When we adhere to a set of particular practices, brainstorming can be highly productive and move the team ahead by leaps and bounds in a very short period of time.


5 Tips on How to Promote your Business in Social Situations Effectively and Casually

5 Tips on How to Promote your Business in Social Situations Effectively and Casually

By now you’ve heard just about everyone tell you that networking is key to your success as a marketing professional. Well of course it’s important, vitally important. Nevertheless, at many of the professional mixers including tech, small business, entrepreneur and startup gatherings I attend, I see many people fumbling at making the connections they need to make.


What Employees Need Besides Just the Pay

What Employees Need Besides Just the Pay

Want an energized group of employees? Share the big picture stuff. Having a dialogue about where the company is headed, what the goals are, or opening up a dialogue about what the goals should be, that’s the kind of talk that gets people excited.


itBrand and Principal are Hooking Up!

itBrand and Principal are Hooking Up!

When a team of digital product developers, hyper-fanatic about mobile user experience and expectations, starts talking to a team of creatives in advertising, dedicated to finding the magic and bringing it to light, seamless communication becomes possible.


Lost the Spark with your Business? Here’s How to Rekindle it

Lost the Spark with your Business? Here’s How to Rekindle it

When we’re busy managing the day to day realities of running our businesses, things can get routine and just a tad mundane. Don’t fall into the trap of “business as usual.” Whether your business is soaring high with record profits or recovering along with the economy, it’s important to perpetually ignite that old spark.


Collaboration at Earth’s Peculiar Brand Agency

Collaboration at Earth’s Peculiar Brand Agency

Ideally, collaboration starts with the client. Prior to doing the work, we want to talk to them about what they do, why they do it, and what they provide. We ask them to break it all down for us, first in the most simplistic terms then we go deeper from there.


Google Digital Breakfast

Google Digital Breakfast

itBrand and Handmade Digital are teaming up with Google to bring you this informative FREE presentation.


Marketing Webinar with Guest Speaker - Google

Marketing Webinar with Guest Speaker - Google

The itBrand and Handmade Digital have teamed up with Google to bring you this informative FREE presentation.