At itBrand our expert-managed paid search campaigns start with careful analytics that enable us to identify key market trends and opportunities to boost your brand’s business.
Newer businesses can grab market share for relatively nominal cost with a carefully targeted Google AdWords campaign created by our SEM specialists. This approach can bring consumers to your website in a very short period of time, enabling your business to make money and grow while other facets of the marketing plan, such as search engine optimization (SEO) and social media gain traction. Because of this, SEM or search engine marketing will often be more robust in the beginning, with a greater amount of the marketing budget devoted to SEM during the early phases of a businesses’ growth cycle, and will taper off over time. That being said, many successful enterprises find it cost-efficient and beneficial to devote at least part of their marketing budget towards paid search advertising every month. Seasonal businesses, B2B (business to business), and highly-specialized operations can also find targeted search engine marketing a valuable tool for bringing business to the door.
While it is possible for small business owners and managers to create their own AdWords or SEM campaign, it’s often much more effective to let an experienced professional whose specialized in search engine marketing handle it. Effective setup and management of an SEM campaign can make a big difference in how effectively those ad dollars are managed.
As professionals who research various markets, are aware of trends and fluctuations, and who understand the deeper metrics and analytics at play, we know how to make the most of your marketing dollars. With efficacy and affordability as key tenets of our approach, our expertise enables us to ask the right questions and chart consumer behavior and expectations. We understand which approaches stand to yield better results and why. Is pay-per-click (PPC) better for your business or is CPM or cost per impression the better way to go? Or is CPC the best choice for your market and brand’s needs?
A well-run paid search marketing campaign will present opportunities for consumers to connect with your brand during critical junctures, like when they’re most motivated to buy. Meeting your consumers’ buying interests by offering relevant, useful information that leads to a sell and fosters and ongoing relationship should be the motivator behind every well-run SEM campaign.
Search Engine Optimization (SEO) Experts
We’re search engine optimization experts who believe in the virtue of crafting 100% organic, well-written content that’s engaging for humans and loved by Google. You may have heard stories about businesses buying links, stuffing keywords, or engaging in other shady practices in order to get page rank. Thanks to Google those days are long gone.
If you want real, actual human beings to connect to your website and your brand, then there’s simply nothing more effective than getting a professional to review the existing content on your site to make sure it’s engaging, can be easily indexed by Google and other search engines, and utilizes language in a smart, effective manner. As experts who are conversant in today’s emerging technologies we work to make your brand current and relevant in today’s world. Within the past year the number of mobile online searches has exceeded conventional online searches performed via a laptop or desktop computer. Our SEO practices are grounded in this new reality and are up-to-date with emerging practices. Adjusting content, structure, even tense can actually impact page rank as can the overall structure of your site and a host of other design and website functionality attributes.
Don’t have time to write? We understand you’re probably a little too busy running your business to spend hours writing the content that you think people in your target market will want to read. We put our smarts to work by doing the groundwork and looking at the many ways your brand interfaces with the world. From there, we go on a fact-finding mission to test some of our hypotheses about your brand and become informed on other facets that are often overlooked by even those most closely associated with the business.
We continuously work to build bridges between your base or target consumer and your brand through the implementation of honest, above-board customized online search optimization strategies and the publication of great, interesting, 100% organic content that is written for humans, not robots.