The Importance of Strategic DesignDesign has assumed a much greater role in branding, marketing and the overall progress of companies today. If you spend any time around a design team or department, you’ll frequently hear the term “strategic design.”
Strategic design involves utilizing design principles and techniques to impact larger, more systemic aspects of an organization or industry. This moves the use of design from a singular focus to a “big picture” focus. Why is this important for you to know?
Large companies, like Nike and Apple, are increasingly design led — telling of a unique development in many industries. While design is typically pushed to the margins of the workplace to play a supplementary role, strategic design brings it to the center.
And as designers are placed at the center, new techniques of strategic design offer a more integrative approach to identifying problems, offering solutions and impacting audiences. Traditional “A to B” methods of problem-solving and campaign execution do not always meet your needs or produce desired impact.
Strategic design can offer a new lens with which you can see your organization, your audience and the world. As challenges continue to grow increasingly complicated and complex, we similarly ought to evolve to think differently.
And though it is different, strategic design does not involve sightless, unsafe action. Designers should be thoroughly involved in the problem-solving, development and execution process of their tasks. Traditional guidelines, protocols and checks are tried and tested, and should be used to moderate and support strategic design thinking into producing solid solutions.
When design is integrated into the very fabric and DNA of an organization, your company gains a formidable dimension that sets it apart from its competition. We’re more than happy to help you figure out the specifics and elevate design in your organization. Let’s work.