“Creatives” is also a noun used to describe people who spend the majority of their professional and oftentimes their personal lives creating something of artistic value, from visual art, to stunning websites, to music, to ideas and great copy for your brand. Creatives are creative professionals.
Many business owners and managers drag their feet when it comes to doing a full rebrand because they’re anxious about having to make so many changes that will impact the bottom line. Doing nothing is never the answer. Instead, talk to a few trusted friends and professionals who can look at your website, logo, marketing materials, signage and other elements of the brand.